Richard Hammond sliding his Nissan 300ZX with the Amerdea du Fromage logo facing the camera.
Amerdea du Fromage was a fake sponsor for the Nissan 300ZX that was used during the trio's ice race in the 13th series of Top Gear. Amerdea du Fromage was created by Richard Hammond, alongside Snorksan. Once the doors of the Nissan were opened the 'Amerdea' part of the logo turned into 'merde' as the positioning of the logo on the car allowed the letters to be dissected from each other.