The Austin Princess is a large family car produced in the United Kingdom by the Austin-Morris division of British Leyland from 1975 until 1981 (1982 in New Zealand). The car inherited a front-wheel drive / transverse engine configuration from its predecessor, the Austin/Morris 1800 range. This was still unusual in Europe for family cars of this type and gave the Princess a cabin space advantage when compared with similarly sized cars from competing manufacturers.
The car, which had the design code ADO71, was originally marketed as the Austin / Morris / Wolseley 18–22 series. Ahead of the October 1975 London Motor Show the range was rebranded "Princess". This was effectively a new marque created by British Leyland, although the "Princess" name had previously been used for the Austin Princess limousine from 1947 to 1956, and the Vanden Plas Princess. The Princess is often referred to, incorrectly, as the Austin Princess. Although this name was not used in the UK market, it was used in New Zealand. The car was later revamped as the Austin Ambassador, a hatchback, which was produced from 1981 until 1984 and only available in Britain and Ireland.
Princess sales, although initially strong, were tailing off by the end of the 1970s. Some competitors had added a fifth door as a "hatchback", something the Princess lacked (though Harris Mann originally designed the car with a hatch) and the large family car sector fell victim to a poor economic climate further compounded by the OPEC oil crisis. The Princess was somewhere between the Ford Cortina and Ford Granada in terms of size, being designed to compete with more expensive versions of the Cortina as well as entry-level versions of the Granada. British Leyland restyled the Princess with a boot so that it would not compete with their existing SD1 and Maxi designs.
The limousine version was devised in late 1975 and produced on a small scale by Woodall Nicholson. Based on the top of the range Princess 2200 HLS, stretched at the B-pillar to allow more room for the rear compartment, the front door remained unchanged, making the car look oddly proportioned from the side. The Leyland Princess 2200 HLS Limousine was produced between 1975 and 1979, and was mostly sold to local borough councils (as a mayoral car) and to the funeral sector. Princess limousine seemed to be an alternative to a Daimler DS420 that local government used in the mid 70s as Daimlers were much more expensive.
Total production amounted to 224,942 units, with most examples scrapped by the 1990s.
Appearances[]
- In Series 10, Episode 7 of Top Gear, during the British Leyland Challenge, James May's car of choice was a beige Austin Princess 2200 with a brown vinyl roof, which was derided by his co-hosts, with Jeremy Clarkson likening the car's appearance to a piece of cheese. Despite appearing lopsided, over the course of the challenge, the Princess proved to be the most reliable car of the three. The Princess passed the handbrake test as it remained stationary, it passed the ride comfort test with 4 grams of egg remaining in the colander and two interior trim pieces falling off, and in the water test, James managed to complete a full lap around the Top Gear test track and lap Richard Hammond's Dolomite Sprint.