HBO Max is an American subscription video on demand streaming service from AT&T's WarnerMedia. The service launched on May 27, 2020.
HBO Max is based on WarnerMedia's HBO premium TV service and includes all of its programming, a range of additional original programming and library content from all parts of WarnerMedia, and third-party content to which WarnerMedia has purchased streaming rights.
According to AT&T, HBO Max had 8.6 million activated subscribers on September 30, 2020. As of the same date, the service had a nominal total of 28.7 million subscribers, with the balance made up of HBO pay TV customers whose subscriptions make them eligible for free access to HBO Max, but who had not activated by that time